Marketing Efficiency of Financial Products (SIPs and Mutual Funds): A Synergistic Effect of Promotions, Corporate Reputation, and Employees’ Performance

Abstract

Sustainable economy needs sustainable capital flow from its domestic sources for a long run. But the asset management companies failed miserably to market their products to the potential investors so as to strengthen India’s domestic supplies to its financial markets. The authors have extensively reviewed relevant literature for developing the present conceptual model, which illustrates that the combining efforts like judicious use of marketing tools; market segmentation and integration lead to promotional efficiency. This promotional efficiency gives rise to corporate reputation and employee performance and thus ultimately enhanced the level of marketing efficiency of financial product. The synergy effect of promotional efficiency, corporate reputation and employee performance boost the level of marketing efficiency and ultimately encourage new potential investors.