Compendium of Management Research and Cases

Employee Engagement: Issues and Motivational Drivers

Lipsa Jena — 2023-08-11

Human resources are the crucial elements to make an organization successful. So, it is essential to engage them for achieving organizational goals. The purpose of the study is to understand the importance of employee engagement and to identify the issues and key drives related to engagement. An integrative literature review is done to fulfil the purpose of the study. To this effect, it has been found that the emotions of employees related to the organization and the work they do often make them engaged. Employees get engaged if they find the work fits their demands. In addition to this, organizational culture, feedback, training, developmental aspects of job etc., matters a lot for supporting employees to stay engaged. The unavailability of these factors often reduces employee engagement and affects organizational performance and image. So, it is suggested to provide supervisory support, participation in decision making, work autonomy, career development opportunities, healthy work culture etc., as some of the practices for fostering employee engagement. Employee engagement supports a sense of attachment towards the organization, helps achieve organizational goals, reduces attrition and counter-productive work behaviour etc.

Retail Investor’s Personality and Portfolio Allocation Decision: Future Research Issues

Sitanath Raiguru — 2023-08-11

Behavioural Finance is an emerging area which needs more investigation. The current study is an attempt to further explore some of the research issues which are still remain unanswered in the broad area of behavioural finance and particularly in the area of retail investors portfolio allocation decision. For this, the study has considered some of the past research and tried to identify the gaps in the area. After going through some of the selected recent works the study found that, in behavioural finance, one of the major psychological variables is investor biases. The biases can be broadly categorised as cognitive and emotional. The past literature has done a great deal of work on cognitive biases. The studies also have considered the impact of personality (The Big Five Model) on cognitive biases. But there are limited studies about emotional biases such as status quo, regret aversion, loss aversion, etc.

Performance and Growth of MSMEs in India: An Analysis of Schemes and Challenges

Prasant Kumar Behera — 2023-08-11

After agriculture, MSME sector holds second position in generating employment opportunities in Indian economy. MSMEs also enhance industrialisation in rural and backward areas thereby reducing economic inequalities in the economy. In spite of its contribution and significance in the Indian economy, the MSME sector has been facing various problems. Thus, the primary purposes of this paper are to analyse the performance and growth of MSMEs, to examine the schemes implemented for promotion of MSMEs and to explore the challenges of MSMEs in India. The data has been collected from the annual report (2017-18) of Ministry of MSME, Government of India. The study found that the performance of MSMEs has a significant role in economic growth of India. The study also explored that in spite of various schemes of the government, MSMEs are facing many challenges like basic infrastructure, inadequate and timely finance, unskilled working forces, lower technology, poor marketing strategy, a heavy competition from large scale industries etc. The study suggests that the government should implement the schemes properly and give adequate support for the development of MSMEs through trainings, tax incentives, subsidies, adequate and cheaper credit, good infrastructure and marketing facilities etc. MSMEs need to up-grade their technology and put more emphasis on innovation.

Evolvement of Derivatives Accounting

Pritinanda Sahoo — 2023-08-11

The paper introduces the accounting of derivatives. It describes the different measures for accounting of derivatives under the different accounting standards issued by FASB. In the past two decades, there is growth in the use of derivatives by firms. As a result, there have been many changes in the accounting and disclosure requirements for derivatives. The study provides answers to many fundamental research questions on the different measures of derivatives accounting along with large functions of accounting information available for disclosure and accounting of derivatives.

Business Potential of Millet Cafe: A Field Observation Report

Nitin Kumar Hotha — 2023-08-11

This research paper focuses on the Millet Cafe business model implemented under the Odisha Millets Mission, a government initiative aimed at promoting millet consumption and sustainable farming practices in the state of Odisha, India. The Millet Cafe concept involves establishing cafes that serve millet-based dishes and beverages, creating a market for millet products while raising awareness about their nutritional and environmental benefits. The study explores the key components of the Millet Cafe business model, including sourcing of millets from local farmers, menu planning, culinary innovation, marketing strategies, and customer engagement. It assesses the economic viability and social impact of the model, examining factors such as profitability, employment generation, farmers' income enhancement, and consumer acceptance of millet-based food products.

Two enterprises, Trishakti SHG federation, Barmuda, Bhubaneswar in collaboration with Directorate of Mission Shakti, Government of Odisha and Chhapanbhog café, Jaydev Bihar, Bhubaneswar were covered in this study. Through a combination of qualitative and quantitative research methods, including interviews, surveys, and financial analysis, this research paper evaluates the performance and effectiveness of the Millet Cafe business model. It examines the challenges faced by entrepreneurs in implementing the model, including supply chain management, consumer perceptions, and regulatory considerations. The findings of this research contribute to a deeper understanding of the Millet Cafe business model as a strategy to promote millet consumption and sustainable farming practices. It offers insights into the factors that contribute to the success or failure of such initiatives, providing recommendations for policymakers, entrepreneurs, and stakeholders interested in replicating or scaling similar models. Ultimately, this research paper highlights the potential of the Millet Cafe business model in driving socio-economic and environmental transformation by fostering local food systems, supporting smallholder farmers, and promoting healthier and more sustainable dietary choices.

Understanding Millennial Employees’ Well-being

Lipsa Jena — 2023-08-11

Millennial generation comprises almost 50 percent of Indian population and it is expected that they lead the world business by 2025. The purpose of this study is to understand the factors that determine considerable influence on millennial employees’ well-being. This generation gives utmost priority to the developmental aspects of a job. They are high-maintenance employees and demands constant growth in their profession. So, organizational attention to nourish the professional life of millennial employees is expected to build up employee-organizational relationship. The study of extant literature shows that supporting this generation for developing themselves within an organization through workplace recognition, work involvement, fairness, supportive management etc., helps achieve organizational objectives and goals. The study shows that how one generation hold different expectations from an organization as compared with other generation, which can be fulfilled by executing appropriate HR polices based on employees’ demands. This would further bring mutual gains by satisfying the interest of both the parties and maximizing value creation.

Demystifying Indian Cinema from a Customer Perspective: A Case Study of Recent Bollywood Movies

Sitanath Raiguru — 2023-08-11

In the business domain, one of the major industry which is growing at a faster pace is the media and entertainment industry. The information and communication revolution further contributed to the fast growth of this sector. Indian cinema is the backbone of the industry. But in the domain of management research, it is often neglected. The scale of business it generates and the impact that it creates on the society is unmatchable. In this direction the current study analyses the case of two recently released Bollywood movies and tries to identify the reasons behind their huge success. For an in-depth analysis the study uses a case study method. After analysing the cases in great detail, the study draws some important lessons from managerial perspective. The findings of the study show the importance of a strong core product element, providing superior value to the target customer, word of mouth communication, use of social media to create a buzz, and to cultivate opinion leader for success of a service brand.

Hindenburg Research Vs Adani Group: A Case Study

Nitin Kumar Hotha — 2023-08-11

This case study delves into the high-profile conflict between Hindenburg Research, an independent investment research firm, and the Adani Group, a prominent Indian conglomerate operating across various industries. Hindenburg Research published a critical report targeting the Adani Group, raising allegations of corporate malpractices and financial irregularities. The case study examines the background and motivations of Hindenburg Research in conducting the investigation, scrutinizing the methodologies employed and the evidence presented in their report. It also analyzes the response of the Adani Group, their communication strategies, and the subsequent impact on the company's reputation, stock prices, and stakeholder relationships.

By utilizing a range of sources, including financial data, media coverage, official statements, and expert opinions, this case study provides an objective evaluation of the allegations made by Hindenburg Research against the Adani Group. It investigates the veracity of the claims, considering potential biases, conflicts of interest, and the overall credibility of Hindenburg Research as an independent research firm. Through this case study, a comprehensive understanding of the Hindenburg Research vs. Adani Group conflict emerges, enabling an analysis of the potential impact on the reputational and financial standing of the Adani Group. It also raises important questions regarding corporate governance, transparency, and the role of independent research firms in shaping market perceptions.

Smart Phones Purchase Decision Making: A Multi-Criteria Decision Making (MCDM) Problem Using AHP

Prakash Chandra Jena — 2023-08-11

Multi-criteria Decision Making problem are becoming more popular day by day for its wide application in various domains. Particularly in the area of marketing it has a huge acceptability because of the complexity of the problem due to the involvement of multiple criteria with a wide range of alternatives. The current study uses a similar approach called Analytical Hierarchy Process (AHP) to solve the consumer’s decision dilemma. By collecting data from primary sources using a nine-point comparative scale the study tries to prioritise consumer’s choice regarding selection of best mobile phones. Findings of the study suggests the marketers to focus on providing superior value with more weightage to price.

Marketing Efficiency of Financial Products (SIPs and Mutual Funds): A Synergistic Effect of Promotions, Corporate Reputation, and Employees’ Performance

Srinivas Rao K — 2023-08-11

Sustainable economy needs sustainable capital flow from its domestic sources for a long run. But the asset management companies failed miserably to market their products to the potential investors so as to strengthen India’s domestic supplies to its financial markets. The authors have extensively reviewed relevant literature for developing the present conceptual model, which illustrates that the combining efforts like judicious use of marketing tools; market segmentation and integration lead to promotional efficiency. This promotional efficiency gives rise to corporate reputation and employee performance and thus ultimately enhanced the level of marketing efficiency of financial product. The synergy effect of promotional efficiency, corporate reputation and employee performance boost the level of marketing efficiency and ultimately encourage new potential investors.